Update: January 2014 


Update header
JANUARY 2014                              News from Off-Off-Broadway                             Issue 104
Doug Strassler, Editor                                    www.nyitawards.com  

Top OOB Stories of 2013

Each year our staff takes a look back at the previous year to see what stories and events had the most impact on OOB.  Here is our list for 2013:
  1.     LIT Hosts Community Forum
  2.     OOB Supports Greater Good
  3.     A Comprehensive Cultural Plan for NYC
  4.     The Sequester Impacts National Arts  Funding
  5.     Indie Theatre Now/nytheatre.com
  6.     Red Room Closes
  7.     Indie Arts Blogs
  8.     Obamacare for Artists
  9.     Milestones

  • Opportunities with LIT
    The League of Independent Theater has several exciting opportunities right now: there are openings for 3 new board members and applications are available for both the LIT's subsidized rehearsal space and a new pilot program for working in schools in exchange for discounted space.

  • World Theatre Day is March 27th
    Your company can become a NYC World Theatre Day Coalition member! Just email info@nycwtd.com to get involved.

  • National Center for Arts Research Report
    Ever wish all the available data on U.S. arts and cultural organizations was analyzed by one source? On Feb. 10th at the Pershing Square Signature Center, there will be a FREE presentation of the NCAR's research on solutions to some of the most challenging problems facing arts leaders. Find more information and register

For details about these and other important activities affecting OOB and to see how you can help and get involved,  check out the Community Corner.   


Time to Take Stock


New Years is traditionally the time when we all take stock and review our previous year. It is also an excellent opportunity to assess your marketing efforts and determine which tools are working best for you. Identifying which technique(s) are actually working will help you focus your efforts and minimize extraneous costs and manpower.

In order to realistically evaluate your marketing efforts, you need to be able to track which tools are generating the most audience. Trackable discount codes are a great way to start. Assign each marketing tool its own code: postcards get one code, facebook posts/ads gets another, etc. Then evaluate which codes produce the best response. Tracking tools such as Google Analytics can also help evaluate your online efforts.

Setting up assessment tools is an important, but often overlooked first-step in developing an affective marketing plan.  


Happy New Year!


For more helpful marketing tips check out  Kampfire Kounsel or the  Kampfire Films PR website.




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Header Photos (L to R)  

The Brick Theater's The Skype Show or See You in August; Bedlam Ensemble's The Tennesee Williams Project; Animal Engine's Petunia & Chicken; Rebel Theatre Company's Othello the Panther 
Check out nyitawards.com for info on more
great shows currently running OOB.

In This Issue
Top Stories of 2013
Community Corner
Kampfire Kounsel
Spotlight On: Montomery Sutton


Montgomery Sutton   

by Christopher Borg





Playwright and actor, Montgomery Sutton, is the type of multi-talented, ambitious theatre artist that has come to typify a lot of the young, indie theatre artists forging multiple creative avenues to find their voice.
As an actor, Montgomery was a 2013 Nominee for Outstanding Actor in a Lead Role for his portrayal of Edmund in the American Bard Theatre Company's production of King Lear.  A graduate of NYU Tisch's Atlantic Theatre School, his resume boats a balance of appearances across town in various Off-Off-Broadway theatres and leading roles in indie films.
As a playwright, Montgomery trained with Edwin Sanchez, Josh Hect, and Tina Howe at Primary Stage's Einhorn School of Performing Arts and Steven Drukman at NYU's Tisch School of the Arts.  He currently has a play in development (currently titled Ruins) and his play Your Colonel was developed at the 2013 Workshop at the Metropolitan Playhouse's Founders Festival.
I caught up with Montgomery in Texas as he prepared for his January 20th opening in On the Eve, a new rock musical created by Shawn Magill, Seth Magill, and Michael Federico currently in production at at Theatre Three in Dallas.
CB:  Howdy Montgomery. Tell me about this rock musical, On the Eve?
MS:   On The Eve is the almost entirely true story of Marie Antoinette and her time-traveling hot-air balloon.
CB:  (to self) Of course it is.
MS:  So, with Revolution on the horizon and a husband who is generally lacking, Antoinette turns to a space-busting aeronaut, a crazed scientist, and a beautiful muse to set things right in her kingdom before launching them on their way to a different time to take on Politics, the Church, Science, and a crazy dude in a bowler hat.
CB:  Always a crazy dude in a bowler hat.  A time-traveling Marie Antoinette?
MS:  Yes, her story is spun together with that of the inventor of the hot air balloon and future space-faring-rock-god Chase Spacegrove, and their travels through time.
CB:  Yes, I think I remember him from AP European History.  Is the production a period piece or updated to modern times?
MS:  It is not happening in the safe comfort of our 2014 theater, but underground in a war-torn future...as the story goes along, the audience discovers that the narrator-come-puppet-master is manipulating the story and other performers to his own ends, so the members of the company start rebelling.
CB:  That sounds awesome.
MS:  On the Eve is an incredible piece of theater that I've been thrilled by since seeing its first public reading in 2011 and I couldn't be more excited to join the company for its professional world premiere.
CB: I see you have done a fair share of indie theatre since you finished school.  We all know it comes with challenges, but what have you found to be rewarding about this amazing artistic scene?
MS:  Honestly, the same fearlessly daring uniqueness that characterizes On the Eve is precisely what draws me to working in Indie Theater off-off-Broadway. In my experience, it's a unique microcosm where the only mistakes you can make as an artist are to underestimate yourself or work towards the safe choice instead of the choice most uniquely specific to you. That's incredibly liberating as an artist and, in my opinion, absolutely essential to a thriving arts community.
Well put.  Watch Montgomery in action in the On the Eve promo video.


2014 Innovative Theatre Foundation


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