Update: January 2012 


Update header
JANUARY 2012                         News from Off-Off-Broadway                             Issue 80
Doug Strassler, Editor 

Top Stories of 2011


Each new year, our staff reviews stories from the previous season and assembles our list of the most important things that happened. Here is our list of the top 10 stories that affected OOB in 2011. 
  1. Loss of OOB Pioneers (Ellen Stewart, Lanford Wilson & Doric Wilson)
  2. The Recession
  3. World Theatre Day Celebrated in NYC
  4. Under St. Marks
  5. Big Milestones in 2011
  6. Voices Inside Playwrighting Residency
  7. Launch of Indie Theatre Now
  8. Theatre Closures Continue
  9. Ohio reopens at former Wings Theatre site
  10. NEA releases study on the value of the arts 

Read more about these important events....  


Focus on customer service.

We all think that if we provide a great show, with a talented cast, fantastic sets, interesting script and perfect costumes that our audiences will be pleased. Perhaps they will, but push yourself to take that enjoyment one step further. For example, the the cell theater offers wine before and after the show, or MTWorks provides homemade refreshments, or a smiling face greeting them at the door before and after the performance. 

Think about ways you can add-on to their night's experience... can you get a local restaurant to offer a discount meal, can you send them home with a free gift? In Danny Meyer's book, Setting the Table he talks about the whole customer experience and not just the food at his fine-dining establishments.  We can learn something from concentrating on the whole experience, from ease of ticket purchasing, to a thank you for coming to a performance.  Pay as close attention to details off the stage as you do to what is on the stage to make a lasting impression.


For more helpful marketing tips check out  Kampfire Kounsel or the Kampfire Films PR website.


Our blog is so cool, it's like
the wind chill factor in January.

We closed out 2011 with a bang with Duncan Pflaster giving us a peek at reviewing from the other side. And we kicked off 2012 with Trav S.D. asking if you have a secret commercial yearning and Sean Williams telling us "You don't deserve anything."


Next week our Judge Coordinators take over the blog reminding us all of some good judge etiquette, sharing advise and answering questions. Make sure to check it out.

February 2012 is dedicated to DIVERSITY on the IT Awards blog - curated by Christopher Borg.

Check out the insights from your fellow OOB artists, share your thoughts and participate in the conversation.

BlogSpotWhen you're not producing, registering, performing in, or
  judging shows, please stop by FULL OF IT! 


Community Corner   



  •  OOB Audience Survey
    The Innovative Theatre Foundation is conducting the fourth part of our OOB research project. This study focuses on OOB Audiences. If you are an OOB Audience member, please take the survey today. If you have a production that will be performing in the next few months, we could use your help. Please email us at info@nyitawards.com.    
  • 2012 Nonprofit 'State of the Sector' Survey
    From the Arts & Business Council of New York: The Nonprofit Finance Fund is conducting its fourth annual nationwide survey examining the current state of the nonprofit sector from a financial perspective, and invites you to add your voice. The survey, which is anonymous and takes only 10-15 minutes to fill out, collects data on important financial and management issues facing the nonprofit sector. (View previous year's findings and media attention here.) To take the 2012 survey, please click on this link before February 15th. There is also a live link on the home page of NFF's website.  
  • Charitable Giving Initiatives Expired
    From American's for the Arts: December 31, 2011 saw the expiration of several tax provisions that require congressional renewal. Read more...  


For details about these and other important activities affecting OOB and to see how you can help and get involved,  check out the Community Corner.


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You can keep up with us on  

Blogspot, Twitter, Facebook, MySpace & YouTube.

Header Photos (L to R) -      

Ten Years Productions' A Hole in His Heart; Red Fern Theatre Company's Created Equal; Stasz/Pruitt Productions' Woyzeck; The Beautiful Soup Theater Collective's A Doll's House  

For info on great shows currently running OOB,
 check out our website.



Flux Theatre Ensemble

by Christopher Borg



There is no better way to kick off 2012 than by spotlighting the 2011 Caffe Cino Award recipient company Flux Theatre Ensemble, who is presenting the world premier of Menders, opening on January 19th, directed by Heather Cohn (who was nominated in 2010 for her direction of Flux's The Lesser Seductions of History).

Flux is an ensemble-driven company who's mission is to produce "transformative theatre that explores and awakens the capacity for change" and advocates for long-term collaboration and development."  Since 2006 they have produced over 13 productions and have received numerous accolades for their performances in New York (many of them from their work in the International Fringe Festival). Over the past three years, they have been nominated for 10 IT Awards for their productions of The Angel Eaters Trilogy, The Lesser Seductions of History and Dog Act and received the award for Outstanding Sound Design.

They are starting the year off with Erin Browne's Menders which will run through February 11th at The Gym at Judson. Inspired by Robert Frost's poem "Mending Wall", the play tells the story of Corey and Aimes, new recruits to mending a wall that guards their city from an unnamed threat. But as they are warned of the subversive world they are supposedly defending themselves from, cracks form in their protectionist philosophy and among themselves as a group.

The Playwright, Erin Browne (a Brooklynite who works in TV documentaries) has written several full-length plays including A Meth Play, Coffee/Lovelorn, Devil to Pay, Hence, Menders, Narrator 1, Not As of Yet, Projects, Return, and Trying. Return was a winner of the Hudson Valley Writers' Center Contest and has been produced on Theater Row, the Bushwick Starr and a radio play version of Trying was broadcast on BBC World Service.

It also should be noted that the Judson Memorial Church is one of the original pioneers of the Off-Off-Broadway theatre movement, along with the famed Caffé Cino and "The Gym" in which they are performing is actually a new theatre space dedicated to rekindling Judson's role as a home for the Off-Off-Broadway community. Fitting for the recipients of the 2011 Caffé Cino Fellowship Award to christen the space as a new home for indie and Off-Off-Broadway theatre!

Congratulations to Flux and a happy new year to them and to all the hard-working artists making new and innovative theatre Off-Off-Broadway, let's keep it going!

For more information on Menders and to purchase tickets, visit www.fluxtheatre.org.






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Rehearse your show in the amazingly convenient neighborhood of Fort Greene Brooklyn! Use the discount code "Innovative Theatre" to receive $2 off the lowest hourly rehearsal rate for each studio at South Oxford Space.

We're away from the noise and crowds of Manhattan, but near all trains, lots of amenities and trees!

Call 718-398-3078 or email sbok@art-newyork.org.

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© 2012 Innovative Theatre Foundation


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