Update: October 2011 


Update header
OCTOBER 2011                          News from Off-Off-Broadway                              Issue 77
Doug Strassler, Editor 

Dan Bianchi Sounds Off


by Doug Strassler


Esteemed Off-Off-Broadway sound designer and RadioTheatre pioneer Dan Bianchi answered some questions with the IT Awards recently. Below are some highlights of the interview:

As someone who has been working Off-Off-Broadway for some time now, how have you seen the community grow or change?

DB: I have worked Off-Off-Broadway for 40 years and while I don't mean to give a history lesson on NYC Theatre, I have witnessed a lot of change. I formed a theatre company in 1971, took it to Paris, won a couple of Beckett Prizes, and got to work with Samuel Beckett at the Sorbonne.  A few years later, I directed several movies in Britain with members of the RSC and then returned to NYC when it was still pretty much the Wild West.  At the time, NYC was voted as the number one crime city in America and was considered to be the murder capital of the world. Every other day, my actors would tell stories about how they were robbed, beaten, tied up or had found dead junkies in their hallway.  (I found a dead prostitute myself in the stairwell of our theatre!)  You wouldn't want to go to 42nd St in the daytime...and as for East 4th Street, now the "Downtown Theatre Row" ...it was littered with needles and criminals.  The Police called it "crime alley."

 Read the rest of the interview...



Remember to thank your customers AFTER they purchase 
We do a lot to make sure that we can get customers into the theater.  But, once they purchase, what do we do to show them our appreciation?

Once they are at the theater we make them feel comfortable, give them a great show, and send them on their way. 

The Direct Marketing Association recently conducted a study that showed that customers are three times more likely to re-engage with a brand AFTER making a purchase. Wouldn't it be great to send your customer a thank you for purchasing, tell them 3 local restaurants (maybe set up a prix-fix with them), parking lots or subway directions.

We need to remember to THANK them before the show -- with the above information -- and after the show with a nice note,  this will help with retention and company loyalty. This is an immediate opportunity to ensure a future purchase. 


For more helpful marketing tips check out  Kampfire Kounsel or the Kampfire Films PR website.


Community Corner   



  • Profoundly Rewarding Experience: Voices Inside Playwrighting Residency at Northpoint
    In 2011, Off-Off-Broadway playwright, Mac Rogers became the first playwright to participate in the Voices Inside Playwriting Residency at Northpoint Training Center. Northpoint is a male population medium security prison in Burgin, Kentucky. Applications are now being accepted for the 2012 residency. Read about Mac's experience and check out the details for this unique and rewarding program. More info here...     
  • Are charitable giving incentives disappearing?
    New York Council of Nonprofits (NYCON) urges Congress to retain giving incentives (tax breaks) that help support non-profits.
  •  OOB Audience Survey
    The Innovative Theatre Foundation is conducting the fourth part of our OOB research project. This study focuses on OOB Audiences. If you are an OOB Audience member, please take the survey today. If you have a production that will be performing in the next few months, we could use your help. Please email us at info@nyitawards.com.     


For details about these and other important activities affecting OOB and to see how you can help and get involved,  check out the Community Corner.

Returning you to your
regularly scheduled program

In October, we return to hosting our weekly guest bloggers and we have some great ones lined up for you:

10/9 - 10/15     Clay McLeod Chapman
10/16 - 10/22   Jeff Lewonczyk
10/23 - 10/29   Chrstine O'Grady
10/30 - 11/4    Stephanie Cox-Williams

Read about the staff's favorite productions of the 2010-2011 season.

Check out the insights from your fellow OOB artists, share your thoughts and participate in the conversation.

 IT Awards Blog

  BlogSpotWhen you're not producing, registering, performing in, or
 judging shows, please stop by FULL OF IT!
Handwritten letters from SANTA!

Do you have nieces, nephews, children of your own or friends with kids?

Or friends who act like kids?

If so... give them a special holiday gift that will excite their imagination, tickle their funny bone and enhance their Christmas experience.

  • Handwritten and personalized
  • Addressed to your child
  • Postmarked from the North Pole
$5 Personalized typeset letter to your child
$10 Personalized handwritten letter to your child

During this Magical and exciting time of year, children are anticipating their visit from Santa and the joys and surprises of Christmas morning. Enhanced their Christmas experience with a handwritten, personalized letter from Santa, addressed to your child and postmarked from the North Pole. Even the most skeptical child will believe the authenticity of this special keepsake.

All proceeds benefit the IT Foundation. And if you are really in the giving spirit, you can help us spread the word about this service.



Rachel Klein

by Christopher Borg


The Cast of
The Tragedy of Maria Macabre

Noted as being among the best dressed at the 2011 IT Award Ceremony, the striking director and choreographer, Rachel Klein, makes an impression on and off the stage.

The multi-talented Klein, who was nominated for both Outstanding Director and Outstanding Choreography/Movement (along with co-choreographers Angela Harriell and Ashley Morgan Monroe) for the The House of Yes' 2010 production of Circus of Circus, has another show opening at the Wild Project this week: The Tragedy of Maria Macabre which Klein conceived, designed and choreographed.

The theatrical dance piece is inspired by 19th century European Circus imagery, silent horror films, and el Dia de los Muertos.  The story begins at the end of the life of the twisted heroine, Miss Macabre, who, upon dying is not granted eternal slumber, but instead she (and the audience) is treated to a whirling, kaleidoscopic carnival of horrors.   

Klein says of the piece, which is being produced by RKP Theatre Ensemble: "My Ensemble and I have been developing this piece for the past 2 years and it is sort of our masterpiece to date! Whimsical horror, dancing skeletons, and rigor mortis awesomeness"  (sounds perfect for October)  "...is a morbid funhouse where humanity is stripped away and a permanent place in the gruesome chorus line is all but assured.."

Time to get your spook on!

The Tragedy of Maria Macabre
will play a limited two-week engagement at The Wild Project October 20-30; Thursday through Sundays.  

For tickets go to SmartTix -  www.smarttix.com Check out a video trailer for The Tragedy of Maria Macabre.



Get your IT Awards Merchandise



Show your community spirit and support the IT Awards with T-Shirts, hats, photos & DVDs from the 2011 IT Awards ceremony, and books about OOB and NYC Theatre.


You can get yours now at our shop.


And don't forget, any time you buy something from Amazon and start by going through our website, we get a percentage of your sale with no additional cost to you.

Just start by going to Amazon through our shop.




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For info on great shows currently running OOB,
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Kampfire Films PR offers 10% off of Public Relations packages for first time clients.


To take advantage of this offer, email katie@kampfirefilmspr.com and mention this coupon from our Update.


$2 Off
lowest hourly rehearsal rate

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Rehearse your show in the amazingly convenient neighborhood of Fort Greene Brooklyn! Use the discount code "Innovative Theatre" to receive $2 off the lowest hourly rehearsal rate for each studio at South Oxford Space.

We're away from the noise and crowds of Manhattan, but near all trains, lots of amenities and trees!

Call 718-398-3078 or email sbok@art-newyork.org.

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2011 Innovative Theatre Foundation


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