Update February 2011 


Update header
FEBRUARY 2011                              News from Off-Off-Broadway                                Issue 68
Doug Strassler, Editor 

Honorary Awards Applications
Now Available Online

Applications are due Monday, May 2, 2011

The Honorary Awards are:
  • The Artistic Achievement Award, presented to an individual who has made a significant artistic contribution to the Off-Off-Broadway community*;
  • The Caffe Cino Fellowship Award, presented to an Off-Off-Broadway theatre company that consistently produces outstanding work. This award also includes a grant to be used toward an Off-Off-Broadway production.
  • The Stewardship Award, presented to an individual or organization demonstrating a significant contribution to the Off-Off-Broadway community through service, support and leadership.

Complete your application today!

* While there is not an application for the Artistic Achievement Award, we encourage community members to email suggestions to the committee at info@nyitawards.com.

World Theatre Day 


World Theatre Day (WTD) is little over a month away. The NYC WTD
Coalition has been busy planning even more events than last year.

  • Theatrical Performances: Shows throughout the city where the international messages will be read and/or distributed. If you have a show running March 21 - 27, please let us know at info@nycwtd.com.
  • SPLAT Performances: Spontaneous, Public Large-scale Acts of Theatre Performances. In other words... Flash Mobs. Three really fun events, quick, easy, unique experiences and we need all the participants we can get.  
  • NYC World Theatre Day Celebration:  Party with friends and theatre artists from around the world, hear the International Message read by a NY theatre luminary, and watch footage from the NYC WTD Flash Mobs and from celebrations in other cities from around the world. On 3/27, 4:00pm - 7:00pm at Dixon Place.
  • NYC World Theatre Day Brunch Panel: hosted by hotINK at the Lark Play Development Center. To discuss international theatre and theatre internationally.  
  • The NYC World Theatre Day blog: Beginning on March 1, 2011 the NYC World Theatre Day Blog will host local, national and international guest bloggers discussing theatre and the international theatre community.
To get involved, email info@nycwtd.com.
As details are announced, you can find out more at www.nycwtd.com.
Check out the blog at www.nycwtd.blogspot.com.
Follow us on Twitter @nycwtd
Friend us on Facebook


Email lists, are you using them properly? 
You are collecting email addresses at your shows and via ticket sales, but are you utilizing those addresses once you have them. Here are twelve tips from the experts (from a seminar that I recently attended):
  1. Try sending emails on weekends
  2. Send email early in the morning (ie: 6 am)
  3. Optimize your emails for mobile (people are reading emails on their phone--and looking at the web, so make sure your website is mobile ready too)
  4. Use lots of links in your emails
  5. Use reference material in your emails--don't just make them sales pieces
  6. Serialize and label your emails (ie: Monthly newsletter)
  7. Give your subscribers special access like advance discounts
  8. Send email from someone they've heard of
  9. Don't be afraid to send too many emails
  10. Your newest subscribers are your best
  11. Make them want to get your emails
  12. Ask people to follow you, not just share your emails  

For more helpful marketing tips check out Kampfire Kounsel or the Kampfire Films PR website.

Community Corner   


Let your voice be heard
The State and City budgets are being finalized due this week. There is still time to write to your city and state representatives. With a 10% cut to NYSCA (more than to any other state agency) we need to let our government officials know how important arts are to us. You can send an email through the  Write-Cuomo-Now  campaign, or even better, as Will Maitland Weiss suggests send a letter. Check here to find your representatives.

For details about these and other important activities affecting OOB and to see how you can help and get involved,  check out the Community Corner.

Our blog is so cool, it's hot!

Jeffrey Keenan let us in on his burn out. Stephanie Barton-Farcas shared her best producing secrets and Martin Denton told us why he loves Indie Theatre.


Already we received some important advocacy advice from Will Maitland Weiss and Adam Huttler asked us to broaden our perspective of arts policy.

Arts Advocacy Month continues with upcoming Guest Bloggers
Norma Munn 2/14 - 2/19
Paul Nagle   2/21 - 2/26

 IT Awards Blog


David Diamond, Member of the Steering Committee for Theatre Without Borders & Coordinator for the La MaMa International Symposium; and Judith Malina, Artistic Director of the Living Theatre among others.   

Check out the insights from your fellow OOB artists, share your thoughts and participate in the conversation.

  BlogSpotWhen you're not producing, registering, performing in, or
 judging shows, please stop by FULL OF IT!


NYC's professional Playbill & Audience building resource

Kampfire Bug
Providing Marketing and Public Relations

You can keep up with us on Blogspot, Twitter, Facebook, MySpace & YouTube.

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The OOB Audience 

by Christopher Borg   


With the Valentines Day flowers still fresh in the air and our minds still swirling with a chocolate buzz, we at the IT Awards aren't afraid to admit we are in love... in love with the Off-Off Broadway AUDIENCE. Mmmmm!


So, for February we turn the Spotlight around and focus it on the most essential element of theatre, the people to whom we owe it all, the people that literally allow our art to be realized, by sitting down and watching it.  


Admit it: you "like"-as-in-"LIKE" the Audience.  Clearly, you are madly in love with them: you talk about them in almost every meeting, and you are constantly trying to get their attention!


For whom do you write every joke, focus every light, say every line?  When you pull out your own credit card to pay for the perfect prop who is it that you want to impress?  Yep. The Audience. You got it bad, my friend.


You want them there at every night of every production of every play you have ever been a part.   


The Audiences that frequent the New York Indie Theatre scene - and, incidentally, there are literally MILLIONS of them - are without a doubt the coolest theatre-goers in the modern world. 


I know. OOB Audiences are savvy, open-minded, educated, opinionated, sophisticated, enthusiastic, rebellious, honest, fearless, bold, demanding.  They are SEXY.  And, - if you consistently produce good, challenging work- they are loyal!


They put up with cramped spaces, lousy chairs, cold vestibules, late start times, and then greet you eagerly. They will listen to your craziest ideas and watch you experiment with the the magic that is the most human art form. They will take chances with you and for you.


And all of us Off-Off-Broadway artists, writers, producers, directors, actors, designers, we owe the pleasure we get out of artistic lives in New York City to the Off-Off-Broadway Audiences who KEEP COMING BACK.


Like any good relationship, you have to invest in them; find out what their interests are; what they are excited about; get to know them a little bit better.

This is your chance to find out why they are coming so that you can keep them coming back!

February is a month for love! Now is the time to show them exactly how you feel. 

Here's how:

If you are an OOB Audience member, please take the online OOB Audience Survey.


If you have a show going up now or over the next few months, please help us in conducting the most comprehensive study of the OOB Audience to date. Email us at shay@nyitawards.com to find out more. 



Get your IT Awards Merchandise

February is dedicated to the New York Neo-Futurists production of (Not) Just A Day Like Any Other on the
IT Awards calendar

Show your community spirit and support the IT Awards with a 2010/2011 wall calendar, T-Shirts, hats, photos & DVDs from the 2010 IT Awards ceremony, and books about OOB and NYC Theatre.

You can get yours now at our shop.


And don't forget, any time you buy something from Amazon and start by going through our website, we get a percentage of your sale with no additional cost to you.

Just start by going to Amazon through our shop.
Header Photos (L to R) -     
Wide Eyed Productions' production of A Girl Wrote It; Gallery Players' production of The Drowsy Chaperone; Pipeline Theatre Company's production of The Caucasian Chalk Circle; and Brave New World Repertory Theatre's production of The American Clock

For info on great shows currently running OOB, check out our website.



Kampfire Films PR offers 10% off of Public Relations packages for first time clients.
To take advantage of this offer, email katie@kampfirefilmspr.com and mention this coupon from our Update.


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